Amazon Furniture

Role: Research / Strategist / Copy Writer / Digital Design / Motion Design

Background

Amazon is a giant in the e-commerce industry, offering an extensive range of products to its customers. However, their reputation in the furniture market leaves something to be desired. To overcome this challenge, Amazon is exploring new marketing strategies to promote their premium sofas and affordable chairs.

Challenge

Due to Covid-19, furniture sales have surged as more are people staying home, particularly among millennials. However, Amazon is not seen as reliable for buying large furniture items. Customers prefer smaller, cheaper items with faster delivery and less risk for greater financial security.

Solution

In these times of quarantine, we want to remind our customers, particularly millennials, that Amazon is always here for all their needs. We understand the challenges that come with this lifestyle. Our tone is sympathetic and welcoming, as we want to show our care and understanding toward our audience.